Mr. Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process". Table of contents how it started the formula of experience the pareto theory Training the mind Combining old elements Ideas are new combinations The Mental digestive process "Constantly thinking about it" The final stage Some after-thoughts.
Making Them Believe: How One of America's Legendary Rogues Marketed ''The Goat Testicles Solution'' and Made MillionsGlazer Kennedy Pub #ad - Plus, martha stewart, donald trump, moneymaking secrets & lessons from Napoleon Hill author, Think and Grow Rich, Dr. John brinkley was, the wealthiest doctor of his time, at one time, vilified and prosecuted as a quack, undeniably the most Barnum-esque promoter in medicine in his time, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'-and by their wives.
Dr. Included: transcript of a Brinkley Radio Broadcast. Archive examples of actual Dr. Atkins, zig ziglar, dave Thomas Wendy’s, and Avatar. Brinkley sales literature and sales copy from his advertising. This book delves deeply into his twenty-one marketing principles, when answered, that, this in-depth analysis of the lost secrets behind this amazing success story are for you! in this book-discover…dynamic pathways to maximum authority-so that you are sought out and your 'prescriptions' accepted without question; two kinds of clarity essential for marketing success-missing from most businesses; THE question to ask yourself, promotion and personal promotion that can install a 'fountain of profits' in just about any business! IF YOU’D LIKE TO-AND WOULD PROFIT FROM-making yourself or your business famous and magnetically attractive, locally or globally, dramatically multiplies the power of advertising and elevates you above all competition; the 3-Step Brinkley Blueprint for savvy use of media-the trap most businesspeople fall victim to; a most radical, to provide a blueprint for adventurous advertising, marketing, revolutionary change to your entire approach to selling-why the sale delayed can be the sale more easily made; the Brinkley Prescription for virtually unlimited PRICE ELASTICITY & the all-time, best-ever answer to any and every price objection; and the Brinkley Secret to BEING ADMIRED-as means of attracting customers especially eager to do business with you.
One Plus One Equals Three: A Masterclass in Creative ThinkingMacmillan #ad - How do you make something out of nothing?Up your game with this masterclass in creative thinking. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.
From the first world war sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. Combining dave trott's distinctive, almost zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions.
Great Leads: The Six Easiest Ways to Start Any Sales MessageAmerican Writers & Artists, Inc. #ad - But in the planning stages, it quickly morphed into a far broader, far more useful examination of how to write effective leads for any type of direct response ad. This book is not the best book of its kind about how to write successful leads. Michael and john examine crucial aspects o writing powerful, successful leads and show how this process starts long before one word is put on paper.
Great leads was originally conceived as a book about sales letter leads. Great Leads goes far deeper. Marketing research shows that 80% of an ad’s or sales letter’s success comes from the headline and lead. But this is not a simple “How To” book on leads. But far too many of those same marketers ignore the critical importance of the lead.
Great Leads: The Six Easiest Ways to Start Any Sales Message #ad - In great leads: the six easiest ways to start any sales Message marketing genius Michael Masterson and master copywriter John Forde break through that ignorance to provide a clear, concise, and easy-to-follow guide to writing successful leads. Every marketer worth the name can tell you how important the headline is.
It is the only book of its kind.
The 16-Word Sales LetterTM: A proven method of writing multi-million-dollar copy faster than you ever thought possible#ad - When asked at a recent seminar i gave what are the two best books I’ve ever read on copywriting, my answer was Breakthrough Advertising by Eugene Schwartz and The 16 Word Sales Letter™ by Evaldo Albuquerque. Caleb o’Dowd, www. Roitips. Comthe 16-word sales letter™ is a copy system that has generated over $120 million dollars for Agora Financial in the last two years alone.
It’s a simple formula that could help you generate millions in online sales. I’m going to recommend this as a must-read to all my copywriting proteges. Mark ford, best-selling author and chief growth strategist for Agora. Your royalty check will thank you. Peter coyne, founder of paradigm press, agora Financial’s largest imprint “I'm recommending this book to everyone in my company, and making it required reading for all new hires.
The 16-Word Sales LetterTM: A proven method of writing multi-million-dollar copy faster than you ever thought possible #ad - For years, i've been asking myself: How can a guy whose native language is not even English be one of the best U. S. It’s a must-read primer for anyone who writes sales copy…. And even less frequently do I encounter one that is both new and exciting.
A Technique for Producing Ideas Illustrated Edition#ad - Since its publication, a technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. James webb young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. He not only makes this point vividly for us but shows us the road to that goal.
Note: this is an illustrated edition of the book for an engaging read. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, at any time, powerful book to generate exciting ideas on demand, on any subject. This book offers a step-by-step technique for sparking breakthrough creativity in any field, especially Advertising.
A Technique for Producing Ideas Illustrated Edition #ad - Now let james webb young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas.
Obvious Adams Illustrated: The Story of a Successful Businessman#ad - And some even whisper that the allegorical character of Obvious Adams is a veiled reference to Claude Hopkins, whose work is studied by serious marketers to this day. Read it once, to enjoy the story. Then read it a second time, to appreciate the wisdom that it shares. Some say that bencivenga was given the book by David Ogilvy himself, the father of modern advertising.
So make use of this treasure that you hold in your hands. For example, who retired in 2003 as the world's most effective and highest paid copywriter, Gary Bencivenga, named Obvious Adams as one of the most important copywriting and business books he's ever read. The secret weapon of the world's Top Copywriters Obvious Adams is a short and simple story that was written almost a century ago.
Obvious Adams Illustrated: The Story of a Successful Businessman #ad - Make notes in the margins, and carefully apply what you learn - and your future customers will thank you for having done so! Hardly anyone has heard of it, but those who do swear by it, and they tend to be some of the world's top copywriters.
The Art of Scientific InvestigationEdizioni Savine #ad - It is true that much time and effort is devoted to training and equipping the scientist's mind, but little attention is paid to the technicalities of making the best use of it. Cambridge, 1957. There is no satisfactory book which systematises the knowledge available on the practice and mental skills—the art—of scientific investigation.
Since my own experience of research has been acquired in the study of infectious diseases, I have written primarily for the student of that field. Beveridge. My small contribution to the literature of a complex and difficult topic is meant in the first place for the student about to engage in research, but I hope that it may also interest a wider audience.
The Art of Scientific Investigation #ad - W. I. B. Elaborate apparatus plays an important part in the science of to-day, but I sometimes wonder if we are not inclined to forget that the most important instrument in research must always be the mind of man. But nearly all the book is equally applicable to any other branch of experimental biology and much of it to any branch of science.
This lack has prompted me to write a book to serve as an introduction to research.
The Art of ThoughtSolis Press #ad - And i shall add a fourth stage, of Verification. Solis press are pleased to be able to republish Wallas' seminal book on creativity that had sadly been out of print for many years. The first in time i shall call Preparation, the stage during which the problem was 'investigated. This edition is based on the first edition of 1926 and has been completely reset in fresh type.
Graham wallas 1858-1932 was a social psychologist and educationalist who helped found the London School of Economics. Wallas plainly is courgageous, keenly observant, tolerant, and widely experienced in social matters. The sewanee Review. In all directions'; the second is the stage during which he was not consciously thinking about the problem, consisting of the appearance of the 'happy idea' together with the psychological events which immediately preceded and accompanied that appearance, which I shall call Incubation; the third, I shall call Illumination.
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great AdsWiley #ad - The classic guide to creating great advertising now covers all media: Digital, and Traditional Hey Whipple, Social, Squeeze This has helped generations of young creatives make their mark in the field. Turn great ideas into successful campaigns work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it.
From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. Hey whipple, squeeze This provides the knowledge to create impressive, compelling work. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough.
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads #ad - Your job is to craft a piece that rises out of the noise to make an impact. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, storytelling, and you'll learn more about the value of authenticity, simplicity, and conflict. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer.
The Courage to CreateW. W. Norton & Company #ad - Nearly poetic meditations. Boston globewhat if imagination and art are not, as many of us might think, rather than the other way around? In this trenchant volume, the frosting on life but the fountainhead of human experience? What if our logic and science derive from art forms, once liberated, Rollo May helps all of us find those creative impulses that, offer new possibilities for achievement.
. His insightful book offers us a way through our fears into a fully realized self. A renowned therapist and inspiring guide, Dr. Extraordinary, wise, and hopeful. May draws on his experience to show how we can break out of old patterns in our lives.