MM4 with CourseMate, 1 term 6 months with Career Transitions 2.0 Printed Access Card New, Engaging Titles from 4LTR Press
Cengage Learning. Mm4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. Trust the unique mm4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success.
A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Created through a "student-tested, faculty-approved" review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price.
This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management.
The Journey To Competitive Advantage Through Servant Leadership: Building The Company Every Person Dreams of Working For And Every President Has a Vision Of Leading
A must read book for professional and personal enlightenment in what it takes to bring the best out in your people and yourself. Cengage Learning. Building the company every person Dreams Of Working For And Every President Has A Vision Of Leading. He compiles the lessons of a lifetime into one comprehensive document that can help point the way for leaders to the fulfilling life of “servant leadership”-that powerful, almost mystical capability to help people achieve beyond their fondest dreams, while living a life of faith and making priceless contributions to the people God brings into their life.
He takes a highly ethical and moral approach to developing employees, leading your business and balancing your life. Poindexter Co. And itt automotive, and Executive Director of Ford Motor Company. With today’s tough economic environment and declining trust in leaders, goals, companies are in desperate need of leaders who can provide the vision, and direction needed to develop and maximize the full potential of their people and the business results.
. The journey to competitive advantage through servant leadership was written to help organizations and leaders understand that building a sustainable competitive advantage depends on how people are treated—and the best way to create a competitive advantage is by developing an environment of caring, mutual trust and respect between the leaders and their people.
Servant leaders have learned that focusing their efforts and strategy on developing the full potential of their associates helps create a winning partnership for the people and the business. He provides practical examples of how to build a business of which you can be proud by helping people succeed and achieve their goals which is a time proven way to ensure that you too will succeed.
Managerial Economics: Foundations of Business Analysis and Strategy The Mcgraw-hill Economics Series
Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organization, this 11th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning. This edition continues to develop critical thinking skills and provides students with a logical way of analysing both the routine decisions of managing the daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms.
Managerial economics is a self-contained textbook that requires no previous training in economics. The goal of thomas and maurice's Managerial Economics is to teach students the economic way of thinking about business decision and strategy. Cengage Learning. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems.
Marketing Strategy and Competitive Positioning 6th Edition
Updates vignettes at the beginning of chapters focusing on companies such as Amadeus, Mastercard and Samsung Pay and including discussion questions. Up-dated online resources include an Instructor’s Manual and PowerPoint slides for instructors, along with additional case studies for students. Brigitte nicoulaud is Senior Teaching Fellow at Aston Business School.
Cengage Learning. Updated chapters on strategic customer management and strategic alliances. New to this edition updated to reflect the on-going global economic crisis and its impact on business and marketing. Nigel F. John m rudd is a professor of Marketing and Head of the Marketing Group at Warwick Business School.
The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Graham hooley is Emeritus Professor of Marketing at Aston University. New cases throughout the book including Ryanair, Amazon and Lego. New coverage including the impact of emerging market on innovation, the perverse customer as a market force, the new realities in competing through services and market analysis and segmentation.
It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage.
Business Analytics 2nd Edition
Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. Cengage Learning. Author james evans takes a balanced, holistic approach and looks at business analytics from descriptive, and predictive perspectives.
. Included access to commercial grade analytics software gives students real-world experience and career-focused value. Business analytics, second edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today’s organizations.
Drive: The Surprising Truth About What Motivates Us
Cengage Learning. The new york times bestseller that gives readers a paradigm-shattering new way to think about motivation. Look out for daniel pink’s new book, when: the Scientific Secrets of Perfect Timing Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach.
In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, and at home—is the deeply human need to direct our own lives, at school, to learn and create new things, and to do better by ourselves and our world. That's a mistake, says Daniel H. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life.
He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live. Pink author of to sell is Human: The Surprising Truth About Motivating Others.
Great product! .
The Good That Business Does Christian Social Thought Series Volume 9
Robert kennedy notes christian social thought has paid less attention to business than the prevalence of the latter would merit. Cengage Learning. Great product! . Professor kennedy, with experience in the business world and expertise in theology and management, begins to redress this deficiency in this monograph.
The Symphony of Profound Knowledge
Edwards deming was a moral philosopher, prophet, and sage with profound insights into the management of organizations and the art of leadership and living. Cengage Learning. W. It provides a thorough understanding of the Deming philosophy and how to apply those concepts to life. Baker provides an accurate depiction of the philosophy as a musical score: • first movement: theory of knowledge • second movement: appreciation for a system • third movement: knowledge about variation • fourth movement: knowledge of psychology Baker shows how the system can be viewed as a map—a mental representation of the territory that managers and others must navigate as they play their various roles.
The symphony of profound knowledge and what Deming taught contradicts what’s learned in school and in the management of organizations. Edward martin baker, shares his deep understanding of Deming’s System of Profound Knowledge, one of Deming’s most valued associates, a set of theories and philosophies that helped reshape the management practices of many large multinational corporations.
This included bringing organizations to economic health and individuals to spiritual and psychological health by attaining dignity and joy in work. His teachings encourage the reevaluation of what is seen as fact. He also was a composer of liturgical music, a singer, and a musician. Great product! .
Managing to Learn: Using the A3 Management Process to Solve Problems, Gain Agreement, Mentor and Lead
Great product! Rare book Cengage Learning.
Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell
Great product! In the 21st century, buy, buy, instead of telling us to buy, share, marketers engage” with us so that we share, SHAREthe ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits.
From facebook to talking points Memo to the New York Times, often what looks like fact-based journalism is not. Cengage Learning. And because we are being manipulated to spend time with technology, ” to always be on, to interact with friends, even when it is to our physical and mental detriment. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.
. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Because tracking and manipulation of data make likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy.
It’s advertising. Or Books. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.